Service & pricing guide

The work, the price, the ongoing care.

Compare package scope, build prices, plus ongoing care. Download the complete PDF for optional add-ons, support details, plus project terms.

Every project uses a 50% start payment plus a 50% final balance. Due after the approval milestone stated in the written scope and before deployment, launch, transfer, or final handoff.

Download the complete pricing PDF

Build packages.

The written scope confirms pages, functionality, responsibilities, third-party costs, care requirements, schedule, plus final price before work begins.

Planning windows depend on the agreed scope, timely content, feedback, required access, plus third-party dependencies. The project schedule is confirmed in writing.

01 / one-time

Local Starter

$495

A focused one-page presence built to create credibility and more calls.

  • One page with five to seven sections
  • Services, hours, reviews, and Google Maps
  • Click-to-call, text, and quote or contact form
  • External booking-service link
  • Foundational SEO, sitemap, and Search Console submission
  • Traffic and call-click tracking
  • Domain connection and secure Cloudflare hosting
  • One revision round

Care: Website Care: $39 monthly / optional

Planning window: 1-2 weeks

A focused one-page site. A custom booking engine, customer accounts, payments, or internal business software require a separate scope.

Local Starter details
02 / one-time

Local Growth

$795

A complete multi-page presence for an established service business.

  • Everything in Local Starter
  • Up to five pages
  • Service, gallery, review, and contact pages
  • Booking-service button or simple embed
  • Stronger service-area SEO structure
  • Search Console setup and visibility reporting
  • Call, form, and booking-click tracking
  • Two revision rounds

Care: Website Care: $39 monthly / optional

Planning window: 2-3 weeks

Up to five pages. A supported booking button or simple embed does not create a custom scheduling system or operational dashboard.

Local Growth details
03 / one-time

Local Pro

$1,195

More content depth and local-search structure without custom software.

  • Everything in Local Growth
  • Up to eight pages with detailed service pages
  • One location or service-area page
  • Expanded copy cleanup
  • FAQ, team, menu, gallery, or intake sections
  • Google Business Profile optimization
  • Expanded booking integration and styling
  • Three revision rounds with priority launch support

Care: Website Care: $39 monthly / optional

Planning window: 3-4 weeks

Up to eight pages, including one location or service-area page. Custom workflows and software are scoped separately. Search rankings and lead volumes are not guaranteed.

Local Pro details
04 / discovery-led

Integrated Business Website

From $2,250

A customer-facing website connected to a more involved intake or scheduling workflow.

  • Conditional estimate or intake forms
  • File uploads and email notifications
  • Multiple staff or service calendars
  • Booking notifications and intake routing
  • CRM or spreadsheet connection
  • Automated lead routing
  • Basic administrative workflows
  • Supported third-party connections

Care: Integration Care: $79 monthly / required while managed

Planning window: Core 2-3 weeks / full 4-6 weeks

Supported third-party connections and agreed administrative workflows. Provider compatibility, limits, subscriptions, and permission requirements are reviewed in discovery.

Integrated Business Website details
05 / discovery-led

Custom Business System

From $3,500

A purpose-built operation when an existing provider cannot support the required rules.

  • Custom booking and availability workflows
  • Staff schedules, capacity, and booking rules
  • Cancellation, rescheduling, and waitlist logic
  • Custom orders or submissions
  • Inventory and status management
  • Private owner dashboard
  • Database or spreadsheet synchronization
  • Automated confirmations and reporting
  • Workflow-specific connections and controls

Care: System Care: $199 monthly / minimum six months

Planning window: Core 2-4 weeks / full 6-12+ weeks

For a narrowly scoped operational workflow. Expanded systems commonly range from $3,500 to $6,000+. Testing, recovery, and dependency planning are part of the agreed workflow. Sensitive or regulated data requires separate discovery.

Custom Business System details
06 / discovery-led

E-Commerce System

From $5,000

A platform-based transactional storefront. Fully custom commerce commonly begins at $7,500.

  • Checkout, payments, taxes, shipping, and refunds within scope
  • Booking deposits, payments, and refunds
  • Customer accounts or recurring payments
  • Product limits and data-entry duties defined in scope
  • Merchant policies and chargeback duties remain client-owned
  • Sensitive or regulated data requires separate discovery
  • Integration and workflow monitoring
  • Provider and transaction fees are separate

Care: Commerce Care: $299+ monthly / required while managed

Planning window: Core or initial version 2-4 weeks / full 6-10+ weeks

Product limits and data-entry duties are defined in scope. Merchant policies and chargeback duties remain client-owned. Provider and transaction fees are separate.

E-Commerce System details

Included with every new build

  • Mobile-first design
  • Tested customer actions
  • Launch support
  • Clear written scope
  • 30-day defect correction
Focused work

Existing Website Improvements

From $295

Focused repair and refinement for an existing website.

Included

  • Review the agreed existing pages and primary customer action
  • Prioritized improvement plan for the approved scope
  • Targeted updates to approved copy, layout, mobile presentation, links, imagery, or metadata
  • Desktop and mobile check of the changed customer path
  • One consolidated revision pass within the approved improvement scope

Separate scope

  • A new website, new page architecture, full redesign, rebrand, or content migration
  • New custom forms, booking logic, integrations, payments, accounts, databases, or automation
  • Photography, brand creation, paid media, legal certification, or ranking and revenue guarantees
  • Work outside the agreed pages, actions, assets, access, and revision scope

The approved scope confirms the exact changes, access, schedule, revision boundary, and final price before work begins.

Timing: Confirmed after the existing site is reviewed.

Care & support.

Choose the package first, then review its care requirement. Optional care applies to the three local website packages. Managed integrations, custom systems, plus commerce carry the terms shown below.

Local Starter, Local Growth, and Local Pro

After launch

Website Care

$39 Monthly

Optional

  • Hosting, SSL, and deployment administration
  • Uptime, form, and booking-link checks
  • Security and performance review
  • 30 minutes of minor existing-layout edits monthly
  • Quarterly traffic and action-click summary

Without care: $65/hour with a one-hour minimum, scheduled as available, with no ongoing monitoring.

Annual option: $390 prepaid.

Response targets describe an initial response, not a guaranteed resolution time. The written scope defines covered work.

Hourly availability: Available without a care plan.

Integrated Business Website

After launch

Integration Care

$79 Monthly

Required while managed

  • Everything included in Website Care
  • Monthly integration and notification testing
  • Basic connection and error review
  • One hour of minor work or troubleshooting monthly
  • Two-business-day initial response target

After project transfer: $85/hour with a one-hour minimum.

Response targets describe an initial response, not a guaranteed resolution time. The written scope defines covered work.

Hourly availability: Available after project transfer.

Custom Business System

After launch

System Care

$199 Monthly

Six-month minimum

  • Workflow, submission, and database monitoring
  • Monthly end-to-end system testing
  • Backup, recovery, security, and dependency oversight
  • One hour of minor work monthly
  • One-business-day initial response target
  • Project transfer available after six months

After required care and project transfer: $110/hour with a two-hour minimum.

Response targets describe an initial response, not a guaranteed resolution time. The written scope defines covered work.

Hourly availability: After required care and project transfer.

E-Commerce System

After launch

Commerce Care

$299+ Monthly

Required while managed

  • Everything included in System Care
  • Checkout, payment, account, and notification tests
  • Critical commerce-integration checks
  • Two hours of minor work monthly
  • One-business-day initial response target
  • Payment or platform-provider coordination

After project transfer: $125/hour with a two-hour minimum.

Response targets describe an initial response, not a guaranteed resolution time. The written scope defines covered work.

Hourly availability: After project transfer; urgent work quoted separately.